The range is split into different categories, from competition wear through to training, presentation and "Villagewear". The latter section is sport inspired but casual, designed for downtime in the Olympic Village and, along with the presentation suit, had the biggest input from Stella McCartney.
The presentation suit will probably become one of the most recognisable pieces of kit, as this will be worn for public appearances, like TV interviews, and for those crucial podium photos as we snap up the gold medals, or silver ... or bronze.
Stella McCartney's involvement in the development of the Team GB kit did draw a few questions upon the public launch, but before you ask what she knows about sportswear, it's important to understand that Stella has been working with Adidas for many years, so this isn't a new arrangement.
As Adidas showed us the range of clothing, it was made clear to us that the product came first: i.e., that Stella's design wouldn't ever get in the way of the performance side of Adidas' kit range.Adidas adipower howard 2 for sale that it very hot now.
To emphasise the point that visual design wouldn't override performance, Adidas showed us the weightlifting kit. The Team GB kit is mostly blue (too blue, some have said), but because of the use of Kevlar fabrics in the weightlifter's kit, it stays black.The new series is an introduction by the pursuit of Adidas jeremy scott shoes.
And there is a surprising amount of tech and development that has gone into the creation of the athletes' garments. A new version of Techfit PowerWeb is included in many of the garments. Adidas has been using PowerWeb for some time, but this latest version is applied via a screen printing process, which Adidas says gives it much more freedom in how it can be set to task.
You'll find it on the likes of the track and field kit, wrestling, boxing vests, hockey and football shirts. The idea is that the garment can help support some of the typical movements performed in a particular sport. Each of the garments has been developed in collaboration with the athletes that will use it for that sport. In some cases, Adidas told us, because this is competition wear, athletes get to choose the garment that suits them best. If they don't want the new incorporated Deflexion padding in the archery kit, for example, they can wear traditional pads instead. If they don't want PowerWeb in the hockey shirts, team members can opt to go without.Air jordan 14 retro cheap then it also hot now.
And then you have the shoes. It's an impressive sight to see all the shoes lined up and ready for all sports. Adidas are supplying 41 different types of shoe for the London 2012 Olympic and Paralympic Games.These shoes aren't all unique for the games, many are an evolution of Adidas' existing range of performance footwear, but on average the latest models come in at 25 per cent lighter than at the last Games in Beijing.
From boxing and the specially designed hiking sailing boots the only shoes that escape the red colouring are for trampolining and gymnastics. The 99g Adizero Prime SP sprint spikes (above) are 62 per cent lighter than the Beijing 2008 Demolisher spikes and have been developed with input from American Tyson Gay and British heptathlete Jessica Ennis.
However, as Adidas pointed out, when it comes to competition, athletes get a choice of footwear, so those sponsored by other brands like Nike will compete in their sponsor's footwear as it's classed as technical equipment.
Like the presentation suit, however, there are a pair of Super Nova Glide 4 (below), which are the official Team GB podium shoe, designed to be worn for medal acceptance. This has caused something of a spat between shoe sponsors, as some athletes are contractually obliged to wear a rival brand. There has been the suggestion that some winners may appear barefoot to avoid breaching contract.
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