2012年4月9日星期一

Tommy Hilfiger an American business history-1

Chapter I: 1960s - 1970s from scratch, ended in bankruptcy
Tommy Hilfiger and models

    If there were a time machine, please allow me the pointer reversal of 1969, to look at the upstate New York Elmira downtown store called People's Place. Store wall brush dark, the house was filled with the aroma of sultry smoke everywhere visible funky bell-bottoms, garden-style shirt, and the wonderful fall tassel belt. From time to time, there is a group of people flocked to most of them is a friend of the owner: musician, just in salon hair girl, bought the Rolling Stones new album ready to see the young underground band concert.
   On the ladder, or just arrived in jeans loading and unloading the car, you will see a short, lean boy. His fluffy hair, coupled with wanton toothy smile, make people impressed - this is the 18-year-old Tommy Hilfiger. The late 1960s in New York by the "instant gratification doctrine" enveloped in shining Big Apple. Tommy (until now he still like to be called the name of his boyish, when I call him "Mr. Hilfiger," as soon as he corrected.), Who has endless energy, as well as typical American indomitable spirit. And Estée Lauder,, MarthaStewart of Calvin Klein, Ralph Lauren, like, Tommy was born in a humble house of. They pay extraordinary unremitting efforts, and then create their own fashion Kingdom.
   Was a small boy, now nearly 60-year-old Regal, 1000 stores worldwide. He sat private jet travel, always be a group of followers and PR surrounded. We about to meet in London's famous Regent Avenue - Tommy Hilfiger's flagship store is located here. Most of the time, he used to wear jeans - for his custom-made silver buttons section. Interview the same day, the Tommy dressed in crop cultivation, pinstripe suit, with a patterned tie, he said, "Put on the best clothes," Before this, he had just attended a fashion event. Consistent hair with a wanton smile, and often people have misunderstood that he was a pompous son of Columbia."I was young." Talking about the years of the People's Place, Hilfiger said, "I am penniless. Precisely, I'm poor and have nothing to lose." Hilfiger, was born in an Irish-American family, the father watches teacher and his mother was a nurse. Home a total of nine children, his middle child. Grown up in the process, he is always with the two brothers shared a bedroom. All the brothers and sisters from the 12-year-old part-time work to earn money. "Our family income is less than the middle level, the addition of children.
    So we clearly must rely on their own money to buy food, go to the cinema. Delivering newspapers, working at the gas station, these activities he has done. One day he went to the times in Manhattan, so the germination of the business idea: why not buy some jeans there, come back to be sold to conservative occlusion Elmira locals of retail career will begins.
   Hilfiger is not a single-minded students, tall and thin, he does not have enough athletic, but he never lacked for unique ideas. "I find myself able to find the same thing and others do not see some clothes, I often think: 'If you make it shorter will be cool', 'This skirt is replaced by green would better read'. See people dress, I can not help but think, what will be different, how to make those outdated clothes back to life
   He said that he was perhaps inherited from his father this is born with a keen fashion, it is as if the musician's ears, the chef's sense of smell and sensitive to. Tommy's father was a capable man, his stern and tradition, the weekend will be put on a good suit or duffel coat. Tommy did not read the university it has been brooding.
   The beginning, Tommy did not in Manhattan to find the ideal pair of jeans, so he simply set out to design some small quantities of clothing. The early 1970s, the People's Place, 10 universities on the East Coast by opening a chain, Tommy found a creative is not enough, so they find several partners. Group of young man every night in the New York Studio 54 party, placed the business of shops do not care. So at the age of 23, Hilfiger went bankrupt.

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