Levi's brand culture

Levis 501

     The hearts of the world is not only a fashion trendsetter in the global sales of more than 3.5 billion, the Levi's jeans, is a typical clothing on behalf of the American spirit, with a distinctive symbol symbolic meaning: the "independent" and "freedom", "adventure" "sexy". 501 Levis jeans on sale is coming up all over the world. The Gold Rush of the 19th century, the United States to become a paradise for adventurers, but also indirectly created a take-off of the U.S. economy, to create a progressive, straightforward American culture of freedom, which is the time to pay attention to the delicate and gorgeous "blue blood" European Capital of Culture different.
      Gold workers design jeans Levi's rough, unruly, it is precisely the thirst for freedom, independence, the new attitude to life is the most direct expression. Therefore, from a certain angle, the Levi's jeans appeared, became a symbol of an attitude toward life, and thus become a watershed in the American style and European continental culture. Levi's have been given with the times and the evolution of the environment, more spiritual, and cultural and artistic temperament, but the Levi's original wild, fortitude, rebellious spirit of the pioneers and the United States has always been wearing Levi's most admire an attitude toward life .
       1954 JamesDean in the blockbuster movie, wearing Levi's jeans.501 Levis for cheap is a symbol for prevailing socio-economic needs. Levi's has since become a symbol of individuality and rebellion ". Today, jeans have become the "fashion" can be expressed in the sexy, youth, vitality, and timeless. Date of all the world's jeans brand Levi's evergreen tree, like a hundred years, from the 1873 Levi's jeans founder LeviStrauss to produce the first Levi's jeans, Levi's jeans natural with the United States, Gold Rush, cowboy and the U.S. Army, and even become part of American history. The world is difficult to have a clothing brand like Levi's, after 130 years of ups and downs from one country to pop to the global, brand personality and always maintain as one, and the world of men, women and children would be acceptable to the leading brand of denim and fashion. say that this is the myth of the Levi's brand to create a century.