Billabong's runway show |
Billabong was founded in the Gold Coast, Australia in 1973, has been to design innovative and contemporary high-quality apparel and board sports products for board sports enthusiasts.
Billabong young culture as a starting point, the board sports lifestyle-oriented, the establishment of a popular young men and women agree that the brand concept. In order to continue to inspire and encourage young people to understanding and identity of the brand. Billabong board shorts men is very famous in USA young people. Billabong has been committed to design an original product.
The market positioning of the brand for young board sports and lifestyle. The brand's success has been achieved has been to provide high quality and excellent products, so that users can experience the lifestyle represented by the brand.
Today, Billabong has emerged as the internationally renowned fashion brand of the board, the business continues to expand, the products are now available at more than one hundred countries around the world, over ten thousand retail point of sale. Billabong sponsored over 500 athletes in the world and its brand support, development and sponsorship of the activities of the board and athletes to make the brand a leadership position in the market, to establish the brand reputation.